Sarah Halliwell asked experts for their tips on grown-up make-up, effective skincare and the treatments that really work
Fifty used to mean a slow fade into invisibility. But with a focus now on healthy ageing, rather than that impossible (and ridiculous) message
of “anti-ageing”, is the beauty industry finally getting behind women who have the temerity to be older than 25?
A new wave of female brand creators are making sure of it: women such as Bobbi Brown, Sarah Creal, Gucci Westman and Trinny Woodall are flying the flag for the 50-pluses, and showing us how to enhance our faces – without making us feel we are somehow problematic, or needing to be “fixed” in some way.
These female-led brands are hitting a nerve with women. It’s all about attitude. Let’s channel Pretenders rocker Chrissie Hynde (still touring in her 70s) who said, as she approached her half-century, “Fifty is the new 30.”