Serums are made up of small molecules that can penetrate deeply and deliver a very high concentration of active ingredients to target specific concerns. They can be applied to skin after cleansing but before moisturising. This makes them a great tool for targeting specific skincare concerns, like wrinkles.

Absorption can be enhanced when applied after Dermarollering (see Stacked Dermaroller) in certain cases. These little wonders come in many forms, but Dr Coleman has cherry picked a selection of the best serums on the market today that will optimise your efforts to achieve a flawless complexion.

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